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ON THE MECHANISM OF THOUGHT-INDUCED ATTITUDE CHANGE

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The process of thought-induced attitude change was examined by having subjects rate the similarity of adjective descriptions of persons (or groups) with each other and with a hypothetical ideal. Subjects either thought about or were distracted from thinking about a target stimulus for 90 seconds. Following this, subjects related all pairs of descriptions. An analysis of change on similarity ratings revealed that the target stimulus moved toward the ideal while the ideal did not move as a result of thought. Support for other possibilities was not obtained.
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Document Type: Research Article

Publication date: 1981-01-01

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