PERSONALITY CHARACTERISTICS RELATED TO SUSCEPTIBILITY TO BEHAVIORAL CONTAGION
The concept of behavioral contagion first introduced by Le Ban (1895) has been employed to explain the spread of mood, attitude, and behavior from one person to another or from one person to a whole group, or even from one group of persons to another group. Social scientists since then have also suggested that certain behaviors are inherently more “infectious” than others, especially those that are associated with incidents of “mass phenomena”. It has also been suggested that a “contagious process” underlies the apparently immediate spread of behavior that sometimes occurs in group situations such as in crowds or other gatherings.
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Document Type: Research Article
Publication date: 1979-01-01
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