RISK OF EMBARRASSMENT AND HELPING
Authors: Foss, Robert D.; Crenshaw, Nell C.
Source: Social Behavior and Personality: an international journal, Volume 6, Number 2, 1978 , pp. 243-245(3)
Publisher: Scientific Journal Publishers
Abstract:To examine the effects of one kind of cost on helping behavior, 32 males and 32 females were provided with an opportunity to offer help spontaneously in a nonemergency situation. In one condition persons risked a somewhat embarrassing encounter by helping, while the other involved little or no risk of embarrassment. Helping was more frequent in the non-embarrassing condition; there was no overall sex difference in helping, but sex interacted with the experimental treatment to produce a strong interaction. The results support contentions that potential embarrassment deters helping in nonemergency situations and that person-situation interactions ought to be more carefully studied by social psychologists.
Document Type: Research Article
Publication date: 1978
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