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PERSONALITY AND ATTITUDE DETERMINANTS OF VOTING BEHAVIOR

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Abstract:

Measures of racial attitude, conceptual style, commitment to candidate and to the electoral process, social-political orientation, candidate evaluation, and voting intentions, were administered to white college students in 7 geographical areas shortly before the 1972 Presidential election. Persons intending to vote for Nixon showed significantly more negative racial attitudes, more concrete conceptual functioning, greater commitment to the electoral process, more conservative social-political orientations, and more positive evaluations of Nixon, than did McGovern voters. Subsequent regression and path analyses indicated that only racial attitude and candidate evaluation were strong, direct predictors of voting intentions; the effects of the remaining independent variables appeared to be indirect. These results suggest that the prediction of behavioral intentions becomes more powerful as the attitudinal measures are made more directly relevant to the behavioral act.

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.1976.4.1.127

Publication date: January 1, 1976

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