THE EFFECT OF INCONSISTENCY ON THE CATEGORIZATION OF PEOPLE
Does inconsistent information about others produce more discrimination of people and lead to alternative ways of categorizing? In a pretest -post-test control group design with ten subjects randomly assigned to an inconsistency group and a control group, judges rated photo-persons
once before and once after treatment. During treatment, subjects formed impressions of photo-persons based on inconsistent trait combinations. The results indicate that inconsistency produced more discrimination of others, but the effect was limited to those constructs directly involved in
inconsistency. Inconsistency also produced alternative ways of categorizing others, but the effect was limited by systematic individual differences.
Document Type: Research Article
Publication date: 01 January 1976
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