Skip to main content

ATTITUDES TOWARDS WINNER AND LOSER AFTER AN ELECTION

Buy Article:

$39.00 plus tax (Refund Policy)

A study of the 1968 election and a role play experiment suggested that candidates are viewed more favorably after an election, regardless of whether they have won or lost. The loser is apparently not derogated as a result of having lost. Further, men and women seem to differ in the kind of winner they prefer, with men becoming more favorable toward a candidate who has won by a narrow margin and women becoming more favorable toward a candidate who has won by a large margin.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Document Type: Research Article

Publication date: 1975-01-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more