Skip to main content


Buy Article:

$39.00 plus tax (Refund Policy)

Past research has indicated the existence of both positive and negative relationships between emotional arousal and persuasion. The present study is one of a series in a program designed to examine the relationships between extraneous arousal and persuasibility. Male and female subjects role played either a relaxed or an aroused mood state, and then listened to a persuasive communication. Subjects' mood ratings were recorded both prior to and immediately following the communication. Attitudes and recall were assessed after the communication. Results indicated that the role playing manipulation was successful in creating different moods. No arousal differences were found for the attitude measure, but significant sex differences were found. A weak negative relationship between arousal and attitude was found for female subjects. Factor analyses of the data yielded potentially useful information regarding mood states and attitudes. The finding of a negative relationship between arousal and persuasion for females and virtually no relationship for males is comparable with other recent research. The present data provided tentative support for Leventhal' (1970) parallel response model.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Document Type: Research Article

Publication date: 1973-01-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more