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Effective Communication of Technology in Logging: A Portable Timber Bridge Example

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Communication channels for effective transfer of portable timber bridge technology to loggers were investigated within the eastern half of the United States. Loggers received most technology information by personal contact with other loggers, followed by personal contact with industry foresters. However, this study identified different preferred channels (e.g., personal contact, logger education programs, or trade shows) of receiving new technology information by loggers in different U.S. regions. Loggers indicated that the best method for transferring technology was by word of mouth (logger to logger), followed by field demonstrations. Loggers who had utilized portable timber bridge technology indicated that the most important factor in the decision was ease of operation, followed by environmental considerations. This study indicated that loggers have become aware of the benefits of utilizing portable timber bridges. However, loggers indicated that initial cost, availability of product information, and promotional efforts were the major reasons for the low utilization rate. Traditional methods, such as word of mouth (logger to logger) and field demonstrations are still effective for transferring new technology to loggers. South. J. Appl. For. 26(1):5–12.
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Keywords: Portable timber bridges; communication; environmental management; forest; forest management; forest resources; forestry; forestry research; forestry science; loggers; natural resource management; natural resources; technology transfer

Document Type: Miscellaneous

Affiliations: 1: Yu-Da Institute of Commerce, Miao-Li, Taiwan 2: Dept. of Forestry, Virginia Tech, Blacksburg, VA, 24061 3: National Wood in Transportation Program, USDA Forest Service, Morgantown, WV, 26505

Publication date: 2002-02-01

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