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Conjoint Analysis: A Preference-Based Approach for the Accounting of Multiple Benefits in Southern Forest Management

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Conjoint analysis, which enables a manager to measure the relative importance of a forest's multidimensional attributes, is critically reviewed and assessed. Special attention is given to the feasibility of using conjoint analysis for measuring the utility of market and nonmarket outputs from southern forests. Also, an application to a case of designing a nature and recreational park within a pine forest of North Carolina is presented. The authors conclude that there are promising applications for conjoint analysis; however, traditional validity testing, especially of southern nonindustrial private forest owners, is needed. South. J. Appl. For. 21(4):180-186.

Document Type: Journal Article

Affiliations: USDA Forest Service, Southern Research Station, P.O. Box 12254, Research Triangle Park, NC 27709

Publication date: 1997-11-01

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  • Each regional journal of applied forestry focuses on research, practice, and techniques targeted to foresters and allied professionals in specific regions of the United States and Canada. The Southern Journal of Applied Forestry covers an area from Virginia and Kentucky south to as far west as Oklahoma and east Texas.
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