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Thoreau, Muir, and Jane Doe: Different Types of Private Forest Owners Need Different Kinds of Forest Management

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We present a three-phase segmentation analysis designed to highlight the heterogeneity of forest ownership values and attitudes toward government control, privacy, and environmental protection held by a sample of Massachusetts private forest owners. This case study explores private forest owner characteristics that are associated with enrollment into Massachusetts' Chapter 61 current-use forest property tax program, which requires a professionally prepared 10-year forest management plan. We suggest the key to increasing landowner participation in forest management programs is to (1) recognize this heterogeneity of the target population, and (2) tailor the program to meet segment specific needs and desires.
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Keywords: attitudes; forest management; private forest owners; segmentation analysis

Document Type: Research Article

Affiliations: 1: Department of Forest Resources, University of Minnesota, St. Paul, MN 55108; 2: Department of Natural Resources Conservation, University of Massachusetts, Amherst, MA 01003, and Harvard Forest, Harvard University, Petersham, MA 01366.

Publication date: 2006-03-01

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  • Each regional journal of applied forestry focuses on research, practice, and techniques targeted to foresters and allied professionals in specific regions of the United States and Canada. The Northern Journal of Applied Forestry covers northeastern, midwestern, and boreal forests in the United States and Canada.
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