Skip to main content

Marketing Forest Management to Nonindustrial Private Forest Landowners: A Field Experiment

Buy Article:

$29.50 plus tax (Refund Policy)

Abstract:

To contact and influence forest landowners has been a major challenge for professional forestry. This study in New York found that the involvement of professional foresters in nonindustrial private timber management is limited in scope. However, in a multimedia field experiment, owners were responsive to an offer of information and assistance with timber management. The most effective communication medium was direct mail, followed by newspaper. Radio failed to elicit any responses. In both successful treatments, about 60% of the respondents wanted to begin a supervised forest management program while the remainder wanted information only. North. J. Appl. For. 5:240-245, December 1988.

Document Type: Journal Article

Affiliations: USDA Forest Service, P.O. Box 96090, Washington, DC 20090

Publication date: December 1, 1988

More about this publication?
  • Each regional journal of applied forestry focuses on research, practice, and techniques targeted to foresters and allied professionals in specific regions of the United States and Canada. The Northern Journal of Applied Forestry covers northeastern, midwestern, and boreal forests in the United States and Canada.
  • Membership Information
  • ingentaconnect is not responsible for the content or availability of external websites
saf/njaf/1988/00000005/00000004/art00005
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more