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Marketing Forest Management to Nonindustrial Private Forest Landowners: A Field Experiment

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Abstract:

To contact and influence forest landowners has been a major challenge for professional forestry. This study in New York found that the involvement of professional foresters in nonindustrial private timber management is limited in scope. However, in a multimedia field experiment, owners were responsive to an offer of information and assistance with timber management. The most effective communication medium was direct mail, followed by newspaper. Radio failed to elicit any responses. In both successful treatments, about 60% of the respondents wanted to begin a supervised forest management program while the remainder wanted information only. North. J. Appl. For. 5:240-245, December 1988.

Document Type: Journal Article

Affiliations: USDA Forest Service, P.O. Box 96090, Washington, DC 20090

Publication date: 1988-12-01

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  • Each regional journal of applied forestry focuses on research, practice, and techniques targeted to foresters and allied professionals in specific regions of the United States and Canada. The Northern Journal of Applied Forestry covers northeastern, midwestern, and boreal forests in the United States and Canada.
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