Forests have never been more valuable or more at risk. So why isn't public attention riveted on forests? Why isn't Forestry's relevance increasing? The Journal is full of laments about Forestry being misunderstood by the public and misrepresented by media. This is a legitimate concern. However, a bigger problem exists: the declining political and economic power of Forestry's traditional patrons. Forestry is a service-oriented profession that emerged and evolved to meet the needs of powerful patrons; and several of these patrons—government agencies, forest industry, and commodity producing landowners—have declining power and influence. Forestry's future lies with new patrons: environmental nongovernment organizations, residential forest investors, and the working green infrastructure. Servicing these groups will require Forestry to develop new tools and tactics.
The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.