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Using an Activity and Place-Based Typology to Explain Visitor Motivations

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Formulating unbiased policies for outdoor recreation is difficult because managers should weigh the relative contributions of activities and settings. This procedure is complicated by supply and demand factors, agency mandates, political pressure, and revenue shortfalls. Because policymaking is a subjective process, some visitors are affected by management decisions more than others. Motivations play an important role in visitor satisfaction, as does the meanings of activities and places. Sometimes these factors are overlooked by managers. This study combined the activity involvement and place attachment scores of visitors at the Eleven Point National Scenic River in southern Missouri into a 2 × 2 typology. Based on these results, a three-level specialization continuum was developed to explain visitors' motives for recreational participation. These findings suggest that a framework combining activity and place meanings has some advantages over using a traditional activity-based approach.

Keywords: activity involvement; motivations; place attachment; recreation management; visitor satisfaction

Document Type: Research Article

Publication date: January 1, 2009

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  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.

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