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Using an Activity and Place-Based Typology to Explain Visitor Motivations

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Formulating unbiased policies for outdoor recreation is difficult because managers should weigh the relative contributions of activities and settings. This procedure is complicated by supply and demand factors, agency mandates, political pressure, and revenue shortfalls. Because policymaking is a subjective process, some visitors are affected by management decisions more than others. Motivations play an important role in visitor satisfaction, as does the meanings of activities and places. Sometimes these factors are overlooked by managers. This study combined the activity involvement and place attachment scores of visitors at the Eleven Point National Scenic River in southern Missouri into a 2 × 2 typology. Based on these results, a three-level specialization continuum was developed to explain visitors' motives for recreational participation. These findings suggest that a framework combining activity and place meanings has some advantages over using a traditional activity-based approach.
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Keywords: activity involvement; motivations; place attachment; recreation management; visitor satisfaction

Document Type: Research Article

Publication date: 2009-01-01

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