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Business District Streetscapes, Trees, and Consumer Response

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A multistudy research program has investigated how consumers respond to the urban forest in central business districts of cities of various sizes. Trees positively affect judgments of visual quality but, more significantly, may influence other consumer responses and behaviors. Survey respondents from all regions of the United States favored trees in business districts, and this preference was further reflected in positive district perceptions, patronage behavior, and product pricing. An overview of the research is provided, with implications for the economics of local communities.

Keywords: environmental management; forest; forest management; forest resources; forestry; forestry research; forestry science; natural resource management; natural resources; perception; preference; public; retail; urban forestry; valuation

Document Type: Regular Article

Affiliations: Research Social Scientist College of Forest Resources University of Washington, Box 352100, Seattle WA 98195, Email:

Publication date: December 1, 2005

More about this publication?
  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.

    2015 Impact Factor: 1.476
    Ranking: 22 of 66 in forestry

    Also published by SAF:
    Forest Science
    Other SAF Publications
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