Author: David B. Kittredge

Source: Journal of Forestry, Volume 102, Number 7, October/November 2004 , pp. 15-18(4)

Publisher: Society of American Foresters

Abstract:

The increasing number of family forest owners presents a challenge to effective outreach. Family woodland in some parts of the country represents the dominant ownership type. Sustained provision of a host of greater social goods and services depends on functional forest landscapes, yet fragmentation and parcelization of family woodlands pose a threat. Segmentation of the family owner audience into different types, and targeting of outreach toward two specific decisionmaking junctures, may improve our ability to reach this important audience.

Keywords: family forest; outreach; decisionmaking; segmented audience; environmental management; forest; forest management; forest resources; forestry; forestry research; forestry science; natural resources; natural resource management

Document Type: Regular article

Affiliations: 1: Extension Forester/Associate Professor Department of Natural Resources Conservation University of Massachusetts–Amherst Amherst MA 01003, Email: dbk@forwild.umass.edu

Publication date: 2004-10-01

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