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Christmas Tree Marketing: Product, Price, Promotion, and Place Tactics

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With more than 15,000 growers across the United States, natural Christmas trees are an important crop. As production specialists, many tree farmers have limited marketing knowledge. Christmas tree producers can expand their business using four marketing tools–product, price, promotion, and place–that form a useful framework for organizing marketing ideas. This article reviews the research on Christmas trees and other products for innovative tactics for marketing Christmas trees. By improving their application of the four Ps, tree producers and retailers can add more perceived value to their products, build customer loyalty, and boost their sales.
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Keywords: environmental management; forest; forest management; forest resources; forestry; forestry research; forestry science; industry; natural resource management; natural resources; nontimber forest products

Document Type: Regular Article

Affiliations: Assistant Professor Department of Marketing, Haworth College of Business Western Michigan University 1903 West Michigan Avenue Kalamazoo MI 49008-5430, Email: ron.larson@wmich.edu

Publication date: 2004-06-01

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  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.

    2016 Impact Factor: 1.675 (Rank 20/64 in forestry)

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    June 1, 2016 to Feb. 28, 2017

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