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PVF: A Scale to Measure Public Values of Forests

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We propose a 12-point scale for measuring the relative importance of national forest resources–both economic and noneconomic–to the American public. With data from the National Survey on Recreation and the Environment, the scale supports the existence of three latent factors: protection, amenity, and outputs. The scale had moderate levels of internal reliability and demonstrated predictive validity. Consistent with previous studies of forest values, protection values were significantly higher for women, urban residents, and younger respondents. Future research should investigate the use and nonuse values of both the economic and noneconomic factors, because decisions that fail to include economic nonuse values in benefit-cost analyses may underestimate the total value of forest preservation. By understanding the forest values that people hold, forest planners and managers will be better able to design policies, reduce conflicts among stakeholders, and implement forest plans.

Keywords: economics; environmental management; forest; forest management; forest resources; forestry; forestry research; forestry science; multiple use; natural resource management; natural resources; public perception; recreation

Document Type: Miscellaneous

Affiliations: 1: Associate Professor Daniel B. Warnell School of Forest Resources, University of Georgia, Athens, GA, 30602-2152, 2: Project Leader Southern Research Station, USDA Forest Service, Athens, Georgia, 3: Research Associate Southern Research Station, USDA Forest Service, Athens, Georgia,

Publication date: September 1, 2003

More about this publication?
  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.

    2015 Impact Factor: 1.476
    Ranking: 22 of 66 in forestry

    Also published by SAF:
    Forest Science
    Other SAF Publications
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