Perspective: Foresters and the Four Cs of Journalism

Author: Donati E.L.

Source: Journal of Forestry, Volume 99, Number 4, 1 April 2001 , pp. 48-48(1)

Publisher: Society of American Foresters

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Abstract:

If you want the media to report forestry issues in an informed and thoughtful way, you need to go one step further in shaping your interactions with journalists. You need to understand how journalists behave and why—the anthropology of journalism.…

Keywords: communications; public relations; environmental management; forest; forest management; forest resources; forestry; forestry research; forestry science; natural resources; natural resource management

Document Type: Miscellaneous

Affiliations: 1: Management and Communications Consultant Clark & Weinstock, 52 Vanderbilt Avenue, New York, NY, 10017, donati@canoemail.com

Publication date: 2001-04-01

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