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Environmental Certification: Informing Consumers about Forest Products

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The justification for environmental labeling of forest products appears simple: Labeling can match consumers wishing to buy products from forests managed in an environmentally acceptable fashion with forest owners willing to supply these products. But for labeling to work, consumers must understand, believe, and care about the information presented. This article presents the communication issues that may affect development of a market for environmentally improved forestry practices. The aim is to highlight potential questions surrounding forest product certification, from a vantage point provided by consumer research.

Document Type: Journal Article

Affiliations: Assistant Professor, Department of Agricultural, Environmental and Development Economics, The Ohio State University, Columbus

Publication date: February 1, 2000

More about this publication?
  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.
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