Managing for Applications, Not Just for Research and Development

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Application of technology generated by research and development brings about change through acceptance and specific use of new knowledge and methodology. The application phase of innovation has attributes and managerial implications that are quite different from the research or development phases. Effectiveness depends heavily on person-to-person contact among participants, and the linkers or liaison agents who bring people and ideas together tend to work in informal ways that program managers must understand.

Document Type: Journal Article

Affiliations: Director, Pacific Southwest Forest and Range Experiment Station, USDA Forest Service, Now Program Coordinator, Wildland Resources Center, University of California, Berkeley 94720

Publication date: April 1, 1984

More about this publication?
  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.
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