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The Changing Environmental Message of Forest Industry

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A content analysis of forest industry's corporate-image advertising messages in representative national periodicals, 1958-1977, reveals that such messages have moved from promoting consumption to promoting conservation and from ignoring environmental issues to responding to them. The study does not examine the actual environmental practices of the forest industry; yet land managers may draw insights from the apparent change in strategy.
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Document Type: Journal Article

Affiliations: Master's graduate, School of Journalism and Mass Communication, University of Wisconsin-Madison

Publication date: 1980-10-01

More about this publication?
  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.

    2016 Impact Factor: 1.675 (Rank 20/64 in forestry)

    Average time from submission to first decision: 39.6 days*
    June 1, 2016 to Feb. 28, 2017

    Also published by SAF:
    Forest Science
    Other SAF Publications
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