Authors: Schoenfeld, A. Clay; Broom, Glen M.; Bavec, Nancy

Source: Journal of Forestry, Volume 78, Number 10, 1 October 1980 , pp. 629-631(3)

Publisher: Society of American Foresters

Abstract:

A content analysis of forest industry's corporate-image advertising messages in representative national periodicals, 1958-1977, reveals that such messages have moved from promoting consumption to promoting conservation and from ignoring environmental issues to responding to them. The study does not examine the actual environmental practices of the forest industry; yet land managers may draw insights from the apparent change in strategy.

Document Type: Journal article

Affiliations: 1: Master's graduate, School of Journalism and Mass Communication, University of Wisconsin-Madison

Publication date: 1980-10-01

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