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Technology Transfer and Human Behavior

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Abstract:

Fifty years of social science research, including thousands of studies, have identified standard behavior patterns that occur during adoption of innovations. Speed of adoption varies with the characteristics of the innovation. Mass media are required, but personal contacts with opinion leaders are also necessary and may often be lacking in forestry. Opinion leaders (credible practitioners) must be induced to try an innovation. After they have successfully applied it, the innovation will spread to their peers.

Document Type: Journal Article

Affiliations: Assistant Director, Southeastern Forest Experiment Station, USDA Forest Service, Asheville, North Carolina

Publication date: 1980-03-01

More about this publication?
  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.

    2015 Impact Factor: 1.476
    Ranking: 22 of 66 in forestry

    Also published by SAF:
    Forest Science
    Other SAF Publications
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