The Study of Marketing in Schools of Forestry
Abstract:Companies today are looking for foresters with more training in marketing. The author analyzes the extent to which marketing is taught in the forestry curriculum and describes the topic areas covered, teaching methods and course material used, and the extent to which business schools contribute to the forestry student's training in marketing. Future trends in this field are also noted. The article is based on a recent questionnaire survey of 72 forestry professors in 45 different forestry schools, as well as on interviews with executives in major forest products companies.
Document Type: Journal Article
Affiliations: Associate Professor of Marketing and director, Forest Industries Management Center, School of Business Administration, University of Oregon, Eugene
Publication date: August 1, 1966
More about this publication?
- The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.
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