Marketing Christmas Trees
Successful marketing of evergreen trees requires modern techniques, such as product promotion, market analysis, and the use of grading standards. Mutual trust and cooperation of all segments of the industry, i.e., producers, wholesalers, and retailers are necessary to meet the dynamic demands of consumers.
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Document Type: Journal Article
Affiliations: Associate Professor of Forestry, Department of Forestry and Conservation, Purdue University, Lafayette, Ind.
Publication date: 01 November 1965