Publicity: Forestry's Neglected Handmaiden

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Abstract:

The author believes that the forestry profession has been haughty and contemptuous in its attitude towards publicity. Its writers have been too scientific when writing on the problems of handling timberland. They have not known how or have been too dignified to tell the public in simple langnage and in an interesting way what forestry is and what foresters are trying to accomplish. In his opinion their lack of ability to tell their story, or rather their unwillingness to unbend when writing of forestry problems, has not only retarded the development of forestry but has left the field of publicity concerning forestry to "sob sisters and feature writers." He makes a strong plea for specialized training in straight forestry publicity.

Document Type: Journal Article

Affiliations: Pennsylvania Department of Forests and Waters, Harrisburg, Pa.

Publication date: October 1, 1932

More about this publication?
  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.
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