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Public Relations: What Have We Bought and Where are We Headed?

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In this very able presentation of public relations work the author shows vividly its proper place in forestry and that as a field it is not given the backing it deserves. He calls the attention of foresters to the necessity of winning public understanding and appreciation of their ideas and plans before they can expect public support. Efforts toward more popular acceptance of forestry are rendered impotent if public sentiment is not built up first. The author believes that the failure of foresters in private forestry is due largely to the wrong public relations methods used to sell forestry to lumbermen.

Document Type: Journal Article

Affiliations: Assistant Regional Forester, San Francisco, Calif.

Publication date: 1931-04-01

More about this publication?
  • The Journal of Forestry is the most widely circulated scholarly forestry journal in the world. In print since 1902, the Journal has received several national awards for excellence. The mission of the Journal of Forestry is to advance the profession of forestry by keeping forest management professionals informed about significant developments and ideas in the many facets of forestry: economics, education and communication, entomology and pathology, fire, forest ecology, geospatial technologies, history, international forestry, measurements, policy, recreation, silviculture, social sciences, soils and hydrology, urban and community forestry, utilization and engineering, and wildlife management. The Journal is published bimonthly: January, March, May, July, September, and November.

    2015 Impact Factor: 1.476
    Ranking: 22 of 66 in forestry

    Average time from submission to first decision: 39.6 days*
    June 1, 2016 to Feb. 28, 2017

    Also published by SAF:
    Forest Science
    Other SAF Publications
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