Public Relations: What Have We Bought and Where are We Headed?
In this very able presentation of public relations work the author shows vividly its proper place in forestry and that as a field it is not given the backing it deserves. He calls the attention of foresters to the necessity of winning public understanding and appreciation of their ideas and plans before they can expect public support. Efforts toward more popular acceptance of forestry are rendered impotent if public sentiment is not built up first. The author believes that the failure of foresters in private forestry is due largely to the wrong public relations methods used to sell forestry to lumbermen.
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Document Type: Journal Article
Affiliations: Assistant Regional Forester, San Francisco, Calif.
Publication date: 01 April 1931