Do Taste and Quality Perception Influence Consumer Preferences for Wood? An Econometric Model with Latent Variables

Authors: Costa, Sandrine; Garcia, Serge; Ibanez, Lisette

Source: Forest Science, Volume 57, Number 2, April 2011 , pp. 89-101(13)

Publisher: Society of American Foresters

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The aim of our article was to understand consumer preferences for wood and competitive materials. Assuming that a wood product is composed of various attributes, we consider that consumers' choices are not guided by observed characteristics but, instead, by the quality perception consumers have of these attributes. An econometric model integrating this factor by means of latent variables allows us to analyze the influence of individual characteristics and information (external sources and/or experience) on product quality perception. We also include consumers' attitudes in the model by supposing that the importance consumers place on attributes accurately describes their tastes. Data on material choices (wood versus vinyl) for window frames validate our assumptions.

Keywords: information; latent variable model; quality perception; taste; wood

Document Type: Research Article

Publication date: April 1, 2011

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  • Forest Science is a peer-reviewed journal publishing fundamental and applied research that explores all aspects of natural and social sciences as they apply to the function and management of the forested ecosystems of the world. Topics include silviculture, forest management, biometrics, economics, entomology & pathology, fire & fuels management, forest ecology, genetics & tree improvement, geospatial technologies, harvesting & utilization, landscape ecology, operations research, forest policy, physiology, recreation, social sciences, soils & hydrology, and wildlife management.
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