An Empirical Assessment of the Dimensions of Softwood Lumber Quality
On the basis of previous research (Garvin 1984, Parasuraman et al. 1988), an 80-item, 12-dimension model for measuring total product quality in softwood dimension lumber was developed. This model was tested using confirmatory factor analysis and buyer perception data from three segments of the softwood dimension lumber market. Test results did not support the 12-dimension model. Consequently, exploratory factor analysis was used to develop a model consisting of five dimensions: Supplier/Salesperson Characteristics, Supplier Services, Supplier Facilities, Lumber Performance, and Lumber Characteristics. This model was tested by asking softwood lumber buyers (the same ones used for original model development) to rate their suppliers on the five dimensions. On each dimension, buyers rated most-preferred suppliers higher than least-preferred suppliers, providing evidence of the model's appropriateness. For. Sci. 42(4):407-414.
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Document Type: Journal Article
Affiliations: Associate Professor, Department of Marketing, Virginia Polytechnic Institute and State University, Blacksburg, VA
Publication date: 1996-11-01
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