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On the basis of previous research (Garvin 1984, Parasuraman et al. 1988), an 80-item, 12-dimension model for measuring total product quality in softwood dimension lumber was developed. This model was tested using confirmatory factor analysis and buyer perception data from three segments of the softwood dimension lumber market. Test results did not support the 12-dimension model. Consequently, exploratory factor analysis was used to develop a model consisting of five dimensions: Supplier/Salesperson Characteristics, Supplier Services, Supplier Facilities, Lumber Performance, and Lumber Characteristics. This model was tested by asking softwood lumber buyers (the same ones used for original model development) to rate their suppliers on the five dimensions. On each dimension, buyers rated most-preferred suppliers higher than least-preferred suppliers, providing evidence of the model's appropriateness. For. Sci. 42(4):407-414.
Associate Professor, Department of Marketing, Virginia Polytechnic Institute and State University, Blacksburg, VA
Publication date: November 1, 1996
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Forest Science is a peer-reviewed journal publishing fundamental and applied research that explores all aspects of natural and social sciences as they apply to the function and management of the forested ecosystems of the world. Topics include silviculture, forest management, biometrics, economics, entomology & pathology, fire & fuels management, forest ecology, genetics & tree improvement, geospatial technologies, harvesting & utilization, landscape ecology, operations research, forest policy, physiology, recreation, social sciences, soils & hydrology, and wildlife management.