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A Measure of Innovativeness for a Sample of Firms in the Wood Household Furniture Industry

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Characterizing innovators and early adopters of technological innovations can benefit promoters of new technologies. Marketing researchers have found correlates between characteristics of adopters and the time of adoption which have been helpful in identifying those firms most likely to adopt and targeting them with the appropriate marketing mix. Firms in the wood household furniture industry were segmented based on their adoption of 13 processing technologies into an innovator group and a noninnovator group. These groups were contrasted on a variety of characteristics. Innovators were found to differ significantly from noninnovators in firm size, technological expertise, technological progressiveness, opinion leadership, information sources, and cosmopolitanism of the decision-making group. This information can be used by equipment suppliers, government agencies, and the furniture industry itself to encourage adoption of new processing technologies. For. Sci. 38(3):509-524.

Document Type: Journal Article

Affiliations: Professor, Department of Wood Science and Forest Products, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061-0503

Publication date: 1992-08-01

More about this publication?
  • Forest Science is a peer-reviewed journal publishing fundamental and applied research that explores all aspects of natural and social sciences as they apply to the function and management of the forested ecosystems of the world. Topics include silviculture, forest management, biometrics, economics, entomology & pathology, fire & fuels management, forest ecology, genetics & tree improvement, geospatial technologies, harvesting & utilization, landscape ecology, operations research, forest policy, physiology, recreation, social sciences, soils & hydrology, and wildlife management.
    Forest Science is published bimonthly in February, April, June, August, October, and December.

    2015 Impact Factor: 1.702
    Ranking: 16 of 66 in forestry

    Average time from submission to first decision: 62.5 days*
    June 1, 2016 to Feb. 28, 2017

    Also published by SAF:
    Journal of Forestry
    Other SAF Publications
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