Gender-Biased Data in Survey Research Regarding Wildlife

Authors: Jacobson, Cynthia¹; Brown, Tommy²; Scheufele, Dietram³

Source: Society and Natural Resources, Volume 20, Number 4, April 2007 , pp. 373-377(5)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

Underrepresentation of females among respondents to mail surveys focused on wildlife is a growing concern for survey researchers. In an effort to better understand why females are underrepresented, we analyzed the sample frame of a wildlife-focused survey for which a notable disparity existed between the number of male and female respondents in relation to actual population figures. An analysis of the sample frame used for this study indicated that male bias existed that likely contributed to female underrepresentation among survey respondents. Suggestions are made for improving sampling frames to minimize gender bias.

Keywords: gender bias; human dimensions; survey research; wildlife

Document Type: Research article

DOI: http://dx.doi.org/10.1080/08941920601161387

Affiliations: 1: Alaska Department of Fish and Game, Division of Wildlife Conservation, Anchorage, Alaska, USA 2: Human Dimensions Research UnitDepartment of Natural Resources, Cornell University, Ithaca, New York, USA 3: School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, Wisconsin, USA

Publication date: 2007-04-01

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