College Students, Tattooing, And The Health Belief Model: Extending Social Psychological Perspectives On Youth Culture And Deviance

Authors: Koch, Jerome¹; Roberts, Alden¹; Cannon, Julie¹; Armstrong, Myrna²; Owen, Donna²

Source: Sociological Spectrum, Volume 25, Number 1, Number 1/January-February 2005 , pp. 79-102(24)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

This research extends social psychological models which have previously been used to explain tattooing behavior. We apply the Health Belief Model to the decision-making process by which young adults express interest in or obtain a tattoo. We examine the five components of the Health Belief Model with regard to the likelihood of being tattooed, being interested in tattoos, or obtaining a (or another) tattoo. Survey data were gathered from 520 undergraduate students at a large, public university in the southwest. Their responses show the Health Belief Model to be a significant predictor of this behavior among the students in our sample.

Document Type: Research article

DOI: http://dx.doi.org/10.1080/027321790500121

Affiliations: 1: Texas Tech University, Lubbock, Texas, USA 2: Texas Tech University Health Sciences Center, Lubbock, Texas, USA

Publication date: 2005-01-01

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