Home >> Political Communication, Volume 14, Number 2

Feminism and Cultural Politics: Television Audiences and Hillary Rodham Clinton

Author: Brown M.E.

Source: Political Communication, Volume 14, Number 2, 1 April 1997 , pp. 255-270(16)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

Selling a first lady is like selling any product: You have to target your audience, narrowcast-and solidify that base market. -Pesman, "Getting Real: Hillary Clinton Is a Product With an Image Problem, So How Do You 'Sell' First Lady in the '96 Re-Election Bid?"

Language: English

Document Type: Research article

Publication date: 1997-04-01

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