Risk Perceptions, Race, and Hurricane Katrina
This study examined differences across race and income in responses to warning messages associated with Hurricane Katrina. Surveys were administered to Katrina evacuees who had been relocated throughout the country, investigating perceptions of the seriousness of the crisis, motivation
to evacuate, and preparations for the storm. Results suggest differences between Whites and non-Whites along these lines. The findings are discussed in terms of their implications for considering race and poverty in audience responses to crisis messages, and the need to consider marginalized
subpopulations in future crisis communication research.
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Document Type: Research Article
Sociology Department and Communication Studies Program, University of Massachusetts Boston, Boston, Massachusetts, USA
Department of Language and Communications, Prairie View A&M University, Prairie View, Texas, USA
School of Communication, Western Michigan University, Kalamazoo, Michigan, USA
Department of Communication, Wayne State University, Detroit, Michigan, USA
Publication date: 2009-07-01
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