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Multiculturalism in the Public Relations Curriculum: Female African American Practitioners' Perceptions of Effects

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Abstract:

This study investigated how a sample of female African American public relations practitioners view multiculturalism in the public relations curriculum and its effects on a feminized field that employs few women of color and where even fewer achieve senior-level management status. Focus groups were conducted in Atlanta, Chicago, Los Angeles, and Philadelphia. Respondents shared anecdotes about workplace experiences that suggest multiculturalism is not being attended to at the college level and offered specific suggestions for public relations curriculum improvements.

Keywords: African-American women; multicultural diversity; public relations

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/10646170500326582

Affiliations: Department of Communication, Florida State University, Tallahassee, Florida, USA

Publication date: October 1, 2005

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