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Traditionally the study of rhetoric has been based on and delimited by Greek thought. This paper argues that this excludes multicultural conceptualizations of rhetoric and limits our understanding of symbol systems. Instead it is argued that the definition and scope of rhetoric must be reeval uated in light of competing multicultural framings of discourse. Jewish rhetoric, unlike Greek rhetoric, sets forth an ethical as opposed to utilitarian approach to communication. This paper lays out a Jewish rhetoric as found in ancient texts, examines the implications of such an alternative conception of rhetoric, argues that these laws are a comprehensive philosophy and as such constitute a rhetorical theory, and proposes that this and other multicultural conceptions of rhetoric be included in modern curricula.