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The Coordination of Cooperation in Strategic Business Networks - the Cruise Baltic Case

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The purpose of this study was to analyze the coordination of cooperation in strategic business networks in the tourism industry. The various facets of the coordination are explored in an intensive single case study on Cruise Baltic. The data includes the narrative accounts of 22 actors in the case network, a strategic network promoting cruise tourism in the Baltic Sea region. The study reveals different forms of coordination which enhance network development. Through the adoption of the strategic network approach it offers a current and fresh perspective on destination management and marketing. Furthermore, it pinpoints the need for coordinative activities on the different levels and dimensions of cooperation.

Keywords: Cooperation; coordination; networks; strategic networks; tourism business

Document Type: Research Article


Affiliations: Turku School of Economics, Finland

Publication date: 2009-12-01

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