Recreational Home Users - Potential Clients for Countryside Tourism?
Today, almost half of the Finnish population has regular access to a recreational home in a rural area. As recurrent visitors, recreational home users create the potential for rural development. This study uses population survey data to approach recreational home use from the perspective of a way-of-life and lifestyle framework. The results demonstrate that Finnish recreational home users are more likely to be city-dwellers and highly educated and to be employed in clerical and administrative positions. Older people who use a recreational home tend to spend more time there than users in other age categories. Recreation activity choices that reflect a more general lifestyle were analyzed in order to obtain a picture of the recreational home users as potential consumers of recreation services. Active recreational home users appear to differ distinctively from occasional users in terms of their patterns of participation in outdoor activities. Motivated by a desire for self-sufficiency, active users participate more often in traditional rural recreational activities, such as fishing and berry and mushroom picking, than less active users. Occasional users are more likely to participate in sports-oriented activities and spend more money on recreational home trips than active users. This family-oriented group thus shows the greatest potential to use commercial recreation services.
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Document Type: Research Article
Publication date: 2007-01-01