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Sámi Heritage at the Winter Festival in Jokkmokk, Sweden

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Indigenous tourism is an expansive sector in the growing tourism industry. However, the tourist experience of the indigenous heritage is often delimited to staged culture in museums, exhibitions and festivals. In this paper, focus is put on the annual Sámi winter festival in Jokkmokk, Sweden. It is discussed to what extent this festival truly is an indigenous event. This is accomplished by scrutinizing the Sámi representation at the festival regarding its content and its spatial location. It is argued that the available indigenous heritage is highly staged, although backstage experiences are available for the Sámi and for the curious tourists.

Keywords: Cultural event; Jokkmokk; Sámi tourism; Sápmi; indigenous festival

Document Type: Research Article


Affiliations: 1: Department of Social and Economic Geography, Umeå University, Umeå, Sweden 2: European Tourism Research Institute (ETOUR), Mid‐Sweden University, Östersund, Sweden

Publication date: 2006-05-01

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