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Southern Comfort: A Study of Holiday Style Patterns of Northerners in Coastal Mallorca

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This paper explores travel interest structures or tourism styles among Norwegian holiday-makers in coastal Mallorca. The main focus is on the diversity of such holiday tours that are often treated en masse. Principal component analysis is employed to identify the characteristics of types of holidays attached to particular motives. Five principal components or vacation interest structures were extracted: (1) experience of place; (2) nightlife, new acquaintances and freedom; (3) recreation away from everyday life; (4) romance and pleasures; and (5) health, sports, and social visits. The empirical findings are discussed in relation to previous research. By way of conclusion, the paper suggests some alternative perspectives of holiday tours to coastal Mallorca. Further, it offers a framework of holiday styles, relevant and meaningful to scholars and segments of the tourism industry.
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Keywords: BEACH HOLIDAY; HOLIDAY MOTIVE; MALLORCA; PATTERN; PLACE EXPERIENCE; STYLE; TOURISM

Document Type: Original Article

Publication date: 2002-07-01

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