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A Lunch with a View: Motor Tourists' Choices and Assessments of Eating-places

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Utilizing data from the Norwegian Foreign Visitor Survey, choices and assessments of food services among foreign motor tourists in Northern Norway are investigated. Self-catering is typical for the majority of these visitors, but a sizeable proportion frequent eating-places. Generally, these motorists consider the view, the service and the friendliness of staff as the most satisfactory features of eating-places, while fewer find food quality and range of choice on the menu to be very good. Price level is the definitive weakest point. Factor analysis is employed to identify perception patterns of eating-places, and three factors are extracted: one pattern labelled “physical standard and ambience” is linked with an emphasis on air quality/absence of smoke, hygiene and tidiness, use of resources and interior. A second pattern is focused on food, both quality and choice, and is related to location and accessibility of the premises. A third pattern is associated with staff quality and views, and converges on a human and a scenery type of frame of tourist meals. In conclusion, a simple framework of motorists' impressions of food and food services is proposed.
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Keywords: CUSTOMER SATISFACTION; FOOD SERVICE; MOTOR TOURISM; NORTHERN; NORWAY

Document Type: Original Article

Publication date: 2002-07-01

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