Colour as a visual signifier in screen typography: 'less means more'

Author: Baetens, Jan

Source: Visual Studies, Volume 23, Number 3, December 2008 , pp. 267-274(8)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

This article makes a (programmatic) plea for constraints in the use of colour in electronic writing. 'Spontaneous', 'free', 'unconstrained' use of colour, it is argued, impoverishes both the creative and the communicative aspects of typographic design in digital environments, whereas constrained or rule-governed design can prove a powerful strategy in enhancing creativity and communication. A special plea is made for minimalism, which can be considered one of the most efficient forms of constrained writing.

Document Type: Research article

DOI: http://dx.doi.org/10.1080/14725860802489924

Publication date: 2008-12-01

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