Skip to main content

Market Power in Music Retailing: The Case of Wal‐Mart

Buy Article:

$47.00 plus tax (Refund Policy)

The retailing of pre‐recorded music has been an area of investigation that has long been neglected by popular music researchers. This paper focuses on the world's largest music retailer, Wal‐Mart, and its impact on traditional chain and independent music retailers. Many of the compact discs sold by Wal‐Mart are sold as loss‐leaders to attract consumers to buy other products. The response of traditional retailers to Wal‐Mart and other mass‐market discounters, i.e. minimum advertised price programs, is examined—as is the inability of traditional music retailers to claim that Wal‐Mart is engaging in predatory pricing. I then examine the impact of Wal‐Mart on the censorship of music. The paper concludes with some directions for future research, including a call for an examination of how traditional retailers can effectively compete against mass‐market discounters.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Document Type: Research Article

Publication date: 2005-10-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more