“Ich bin der Rock'n'Roll‐Übermensch”: Globalization and Localization in German Music Television
Current debates on globalization have taken into account indigenization and hybridization as strategies of supporting local cultures against the threat of homogenization. As the development of the German music television networks MTV Germany and Viva TV shows, fostering local culture is an economic necessity. Although both networks contribute to an influx of British and American music into Germany, they also feature a large quantity of music videos that, if not visually, at least musically cater to localized desires to declare a redefined German identity in ironic or nostalgic terms.
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Document Type: Research Article
Publication date: 2005-07-01