Skip to main content

Do women want 'new men'? Cultural influences on sex-role stereotypes

Buy Article:

$47.00 plus tax (Refund Policy)

Traditional cultures are associated with more strongly conserved sex-role stereotypes. Members of the Asian and Caucasian populations in Britain were sampled as representing traditional and liberal cultures, respectively. In two studies participants rated how characteristic and desirable they believed masculine and feminine traits to be in their own and in the opposite sex. While Asian respondents believed sex-appropriate traits were more characteristic of themselves and the opposite sex, and rated these as more desirable in their own sex than did Caucasians, both groups believed sex-typed traits to be equally desirable in the opposite sex. While masculinity was thought desirable in females, femininity in males was strongly disliked by all females, indicating that a more behavioural latitude exists for females. Results are discussed in the context of the evolution of sex-role stereotypes.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics


Document Type: Research Article

Affiliations: Department of Psychology, University of Hertfordshire

Publication date: 2000-08-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more