Skip to main content
Home / Journal of Strategic Marketing, Volume 16, Number 5

Publisher: Routledge, part of the Taylor & Francis Group

More about this publication?
Volume 16, Number 5, December 2008

EDITORIAL
pp. 359-361(3)

Favourites:
ADD

Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability
pp. 363-390(28)
Author: Tollin, Karin

Favourites:
ADD

Strategy by Bottom-up Abstractions of the Customer Interface
pp. 391-399(9)
Author: Mattsson, Jan

Favourites:
ADD

Competitive Advantage with New Product Development: Implications for Life Cycle Theory
pp. 401-411(11)
Authors: Nadeau, John; Casselman, R. Mitch

Favourites:
ADD

An Exploratory Study of the Influence of Sales Training Content and Salesperson Evaluation on Salesperson Adaptive Selling, Customer Orientation, Listening, and Consulting Behaviors
pp. 413-435(23)
Authors: Pelham, Alfred; Kravitz, Pamela

Favourites:
ADD

The Effect of Management Commitment to Service Quality on Frontline Employees' Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management Context
pp. 437-462(26)
Authors: Ashill, Nicholas; Rod, Michel; Carruthers, Janet

Favourites:
ADD

Share Content

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content