Journal of Strategic Marketing

Editorial
pp. 297-297(1)
Author: Strong C.

Value-based marketing
pp. 299-311(13)
Author: Doyle P.

From customer satisfaction to profitability
pp. 313-326(14)
Authors: Yeung M. C. H.; Ennew C. T.

Marketing, total quality management and benchmarking: exploring the divide
pp. 327-340(14)
Authors: Longbottom D.; Mayer R.; Casey J.

The contribution of marketing to business strategy formation: a perspective on business performance gains
pp. 341-362(22)
Authors: Morgan R. E.; McGuinness T.; Thorpe E. R.