Author: Kiousis, Spiro

Source: Journalism Studies, Volume 7, Number 2, April 2006 , pp. 348-359(12)

Publisher: Routledge, part of the Taylor & Francis Group

Abstract:

The purpose of this experiment was to investigate the influence of website modality on people's perceptions of source and message credibility for an online news story. Findings indicated that increased modality in online news stories had no direct effect on perceived source or message credibility. However, a positive effect on perceived source credibility was observed when participants used multimedia content that was available in certain versions of the story. The implications of the findings are discussed.

Keywords: credibility; interactivity; modality; participation

Document Type: Research article

DOI: http://dx.doi.org/10.1080/14616700500533668

Publication date: 2006-04-01

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