Rethinking Ainu Heritage: A Case Study of an Ainu Settlement in Hokkaido, Japan

With the colonisation of Hokkaido since the Meiji era, Western technologies were introduced to Japan, but the indigenous inhabitants'—the Ainu people's—ways of life were negatively affected because of the assimilation policy. Since the late 1950s, ethnic tourism in Ainu settlements has grown and Ainu hosts in traditional costumes were often seen in various tourist destinations in Hokkaido; Lake Akan was not exceptional. In this paper, the historic development of an Ainu settlement is explained, and the contested meanings of Ainu traditions and the social construction of Ainu culture in post-war Japanese society from the cultural-political perspectives is investigated. With the focus on the Ainu settlement at Lake Akan, the paper looks closely into the changing indigenous living environments and relevant activities held during the last several decades in order to discern how Ainu heritage has been preserved and promoted as well as the social transformation that Ainu people have undergone in the face of globalising Japanese society.