Skip to main content

Ethnic Heritage as a Tourist Attraction: the Peranakans of Singapore

Buy Article:

$47.50 plus tax (Refund Policy)

Singapore's multiculturalism is an important theme in the country's destination marketing and the paper explores the manner in which ethnicity is depicted in promotional material and the forces shaping the decision-making process. The nature of Peranakan culture, a unique synthesis of Chinese and Malay influences, is the subject of particular discussion and its actual and potential role as a tourism resource is analysed. State authorities are seen to exercise considerable power, making use of tourism images to reinforce political ideologies through the communication of messages about preferred versions of identities. However, tourism representations also convey something of the complex realities of identity in Singapore and perhaps can assist in increasing awareness of, and protecting, the cultural heritage of more marginalised groups. Insights are thus offered into the relationship between tourism and ethnic heritage in plural societies and its management.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Ethnic Identity; Heritage; National Identity; Peranakans; Singapore; Tourism

Document Type: Research Article

Publication date: 01 January 2003

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more