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Cultural Analyses of In-car Communication

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Abstract:

What if new cars could adjust in-car devices to particular ways of speaking around the world? General Motors sought communication research to inform the design of culturally competent in-car human–machine interfaces. We discuss concerns and tensions that arise when balancing commitments of naturalistic study with design development goals. We emphasize the importance of awareness, attentiveness, and cooperation to ensure research integrity.

Keywords: Cultural Discourse Analysis; Ethnography of Communication; General Motors; Human–Machine Interface; In-Car Communication; Speech Applications

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/00909882.2013.782422

Publication date: May 1, 2013

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